Boom. ASOS Black and Puma have finally unveiled their full length film ‘Os Pixadores‘ after a week or so of heavy paid promoting across numerous sites and blogs. It’s the UK retailer’s biggest menswear campaign since BBH’s self-promoting Urban Tour campaign which wasn’t the best in terms of functionality yet it managed to win awards for it’s design, sigh. They’ve teamed up with Puma to create a stylised documentary based on the heart of the Pixadores culture which is an emerging subculture in Sao Paulo based around graffiti art-form. Most of the artists are young people who have been ignored by society who are looking for a way to give themselves a voice. More on the reverse.
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When you create something, you give it life. You can’t control what it does or where it goes.
Incredible watch, the grading of the film adds to the rawness of the film. London-based film maker Ben Newman and his crew travelled to Brazil to follow various Pixarodes artists as they paint their localities with their distinctive tags. Peep the film above and collection towards the bottom of the post.
The collection -