We gave you a preview of the collection earlier this week, prior to the launch event which took place on Tuesday. The good folks at River Island hit us up last week to come down and create some content with to celebrate the all new menswear range which like I said previously, embraces the design ethos of age-old Savile Row traditions and fusing it with more modern contemporary takes on sartorial classics. The event which took place at Hospital Club was a stylish affair with a several bloggers, press and style connoisseurs in attendance, including most of the male members of the Y&Y family. Hop on after the cut.

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Big up Olan for coming down to shoot a few interviews and helping us recap the event in video form. Click play on the video above, the likes of Arieta Mujay and Mikey Dale giving us their insight into the collection.

What separates this range from other formal menswear collections that you’ll find on the highstreet is the details – fabrics, paisley lining and construction. The cut is near perfect, use of different textures, patterns and fabrics including Italian sourced clothes, paisley, herringbone and houndstooth make it that extra-bit more special. As opposed to other brands just opt for the plain black lining, it’s a nice change to have such attention to detail on the high street.

Scroll down through my imagery for more on the clothing and style snapshots.

Formal design classics are at the heart of the collection. The slim grey two-piece suit with notch lapel harks back to the bygone era of the impeccable business man, teamed with contrast collar dress shirt and Windsor-knotted tie for added authenticity.

Mikey Dale!

Sorry but I had to.

You can get his suit in H&M. Anyone who was there on the night will know why this is funny.

Derek’s new Japanese-speaking friend.

Defined cheek bones and ish. Not jealous at all. *heads to gym*

Bruno?

My favourite shot of the night. Murdock London rep.

Ariata Mujay.

Accessories game on lock.

Life of the Hip Hop tailor.

The camera-shy designer behind the collection.

Nigel of Individualism checking out the double-breasted suit in the collection.

Meanwhile the Royal double-breasted black suit is reminiscent of EdwardVIII’s panache; combined withthe hounds tooth shirt it has an understated regal fl air, with a razor sharp silhouette that enhances form.

Derek lookalike?

The twins from the Ozwald Boateng show.

Murdock London reppin’ the shoe shine side of business tonight.