Who would have thought a menswear label started up by Robbie Williams would actually look this good? The Take That singer founded the company as a side project to his musical career a few years back and now the British label is going strong into its third year. However Farrell is not just a celebrity venture, it has a story which is integral to its ethos and success so far. Williams takes inspiration from his grand father, Jack Farrell who was a notable dresser, a Stoke-on-Trent native (didn’t know folks in Stoke dressed up hah), who lived a hard life but lived it well. A strong man, Jack believed in honesty, integrity, good manners and a sense of honour. That’s exactly what the brand stands for as a tribute to his legacy, and to make quality clothing for the everyday man. More on the reverse.

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When I first watched this clip a few days back, the clothes gave me a very Burberry-esque British feel. It’s very well-made men’s collection, taking inspiration from the iconic WW1 period. The collection consists of refined heritage pieces such as Savile Row inspired Chesterfield coats, quilted jackets, grandad collar shirts, double-breasted pieces, Harrington jackets and more. Till the event, I completely forgot about Robbie Williams business partner and head of design is none other than Ben Dickens. He left Burberry to join Farrell in November 2011 is the ‘rapper’ according to the Robbie, who sees himself as more of the DJ/producer.

Anyway enough rambling on, I’ll leave you with the campaign video and a few of my photographs from the Selfridges launch. The pricing isn’t cheap but neither is it extortionate like Burberry, I’d place Farrell in the Reiss price range.

Rock DJ.

Not going to lie, I dig ‘Angels’.

Ben Dickens.

GQ UK editor, Dylan Jones interviewing the pair.

Few close-ups of the upcoming collection -

Sexy lapel. It’s what I look for in a jacket, love the utilitarian silhouette.

Scarves. Can’t go wrong.