Ya’ll probably remember the last Eastpak post on their innovative campaign centered around the question ‘When was the last time you did something for the first time?. It was an interesting one because as humans we tend to fall into routines, especially in the big city with our hectic lifestyles. Now the bag and accessories brand are back with a more compelling question for the Autumn/Winter campaign – ‘Do you want to sleep or do you want to live?‘. Everyone certainly interprets that latter part of this question in different ways, I’ve seen a plethora of people address ‘living’ as getting wasted. ‘Oh bruv I LIVED last night!!!’ Shut up, you live all the time and not just for the weekend. More on the reverse.

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Eastpak believes one of the best ways to embrace and enhance our life is through live music events. Which I won’t disagree with, there’s just so much good music out there to be heard live. I mean the Robert Glasper’s, Frank Ocean’s, Sade’s and such. As nothing beats watching a great artist on stage. even if you’re not a big fan of their music, their energy will make you one instantly. Alongside the campaign, they’ve launched a micro-site which lets you answer the campaign question and clicking ‘live’ will bring up a map of your location with latest musical happenings nearby. Complete with directions and how to acquire tickets. Click the image below to get started.