Time to show 3 stripe some love for upping their game with this new advertising campaign for the return of Chicago Bulls‘ point guard Derrick Rose. His return has been perfect promotional material for the sports brand, starting off with the mini documentary series and now they’ve just released this commercial featuring Chicagoans freezing in their tracks when the youngest MVP tore his ACL in the playoffs. Overly dramatic but well put together visuals work well; with scenes of rehabilitation and ending with Rose returning to the court. adidas Basketball have definitely hyped up his return to next levels considering he’ll still miss the first few months of the 12/13 season. Watch the advert on the flipside.
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Definitely been a strong promotional tool for the three stripe. Look forward to seeing him back on the court.