I want to say this is the first time I’ve seen Zara branch out and do something outside of the studio. Zara being the brand that it is, studio shoots have always worked fine, because the styling has always been on point. This time the high street retailer has embarked on the editorial route and produced a lookbook with somewhat of a narrative in black and white- my favourite! I’m really impressed. They’ve kept their usual approach where each ensemble is a simple casual/smart look and the photography is pure class, the photographer’s use of natural light has given the lookbook a classy feel. I don’t like turtle neck sweaters but somehow it looks good in the photos #gofigure. The rest of the lookbook after the break.
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