Our friend over at Infect sent us a couple pieces from Timberland’s Earthkeepers Hookset collection; a casual line of lightweight shoes, summer ready and eco-friendly. We took them for a walk and shot them in a small public garden just off Seven Dials in Covent Garden. Review ad photos after the break.

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Brand History

Originally founded as The Abington Shoe Company in 1952, the company soon established themselves as one of the top manufacturers and retailers within the footwear sector. As of 1973 the company became known as the Timberland Company due to the rising popularity of the brand name “Timberland”- the shoe the company is typically known for. As the company grew, they began to add to their library producing lines for clothing and accessories including bags, watches and a women’s range. In recent times Timberland have acquired many brands expanding their empire and focusing on producing top quality and fashionable collections.

Timberland Online Store

As a result of their lightweight attributes, eco-conscious footwear is fast becoming a popular choice, especially for the spring/summer season. Timberland have been producing footwear as such for a while and the latest from their camp comes in the form of the Earthkeepers Hookset. The Hookset collection comprises of lightweight shoes made from 100% organic cotton and actually it’s immediately noticeable the minute you pick one up- they’re almost too light! Inside the shoe you’ll find a bed of natural latex which allows for premium levels of comfort.

The ‘Hookset Handcrafted Fabric Boot’ which comes in faded brown, faded blue and vivid green colourways, sports casual style. It’s 6 inches tall, also crafted completely with organic cotton and finished with leather panelling around the tip of the boot as well as along the tongue area. The ‘Hookset Handcrafted Fabric Chukka’ serves as the low cut option of the boot; it comes in a faded blue colour and out of the collection it’s these that stand out for me. Also crafted 100% with organic cotton, the chukka boasts a simple canvas shoe design perfect for a summer look.

The unique selling point of these shoes is obviously the fact that they are sure light and really comfortable but I also feel like that has hindered the collection. As comfy and flexible as they are, they’re also quite flimsy and the finishing on the shoes where not nearly as good as other Timberland products which gives off the impression that they won’t last very long.  But on the plus side you’ll only really wear these in spring and summer which as per British weather means 4 weeks out of 52.

The collection is available in stores and online