Confession: I have the tendency to be drawn to brands with cool names (maybe its a hint at their creativity…maybe I’m just weird) and its to great relief when these brands honour their cool affiliation with an impressive collection. One such brand is british street culture collective Supremebeing. Peep the AW12 video and lookbook showcasing this season’s key styles after the cut…

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In addition to their dope name, I’m a a fan of their aesthetic practically and designs that work regardless of season but it seems this season’s collection consists of the brand’s most directional and design led products to date. A true reflection of Supremebeing’s underlying sensibilities and dedicated attitude to contemporary style.

The Supremebeing Autumn Winter 12 Menswear collection consists bold shirts, complex knitwear and distinctive outwear inspired by two themes of ‘Paradox’ and ‘In-viroment’ and features carefully considered detailing, bespoke fabrics and sharp cuts.

Colour, Design and attention to Detail…the secrets to achieve Supremebeingness 

Supremebeing - Website | Twitter | Facebook