Just beautiful, something so calm and peaceful about this experimental film collaboration between Icelandic group Sigur Rós and NYC-based photographer Ryan McGinley. It’s part of the Sigur Ros Mystery Film Experiment which consists of collaborative films for each of their tracks from the latest album. Doesn’t this video make you want to jump on a plane and hop around New York? All the clip features is a golden haired girl freely hopping through the City’s busy streets with nothing stopping here. The glorious golden hour shots are the one, simplicity works. Watch on the reverse.
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Dig how they’ve decided not use the typical size zero girl in the video.