When someone mentions the word ‘Monument’ you automatically think historical or even political. Either way its something so proud that’s worth a statue or a sculpture. Considering the past 2 weeks in British sport, nothing sounds more fitting. For the good folks at design agency Rosie Lees, ‘Monument’ is a project to celebrate a pinnacle sporting summer. A collaboration with renowned photographer John Ross, Monument borrows a casting process previously demonstrated in a 2010 Ross series ‘Impressions’. In this new work, the technique is employed to record, preserve and honour athletic achievement. Have a gander here.
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Through countless hours of intense physical sacrifice, the athlete strips their body of the superfluous, building a super-efficient machine purposed to a specific discipline, like a swimmer’s unique shoulders, a fencer’s poise or the specific twist of the relay baton pass.
Identifying a link between Greek sculpture and the alabaster-like visuals produced from this particular method of casting, Monument seeks to embody creativity and the spirit of the 2012 sporting calendar. Rosie Lee’s attention to the minutiae of correct pose and form is a direct homage to the unwavering dedication of an athlete as they train to be the best in their field.
A truly unique piece that is currently published in the ‘Creative Review‘.