Came across an interesting video today by PBS Digital, a 9 minute insight into what makes an effective viral video. What is your audience more likely to share and why? Are your audience inspired enough to share a video and have it associated with their identities? The video features clips that have been recognised as some of the top viral clips since online video became such a phenomenon. This is a pretty informative piece to watch especially if you work in digital, they make interesting points about the meaning of the term ‘viral’, trends and how it has evolved. Watch the video for more interesting points.
Follow YANG on twitter