Anyone who works in design will know Pantone swatches are one of the most handy yet most ridiculously priced set of swatches in the world. Guess it’s so specialist and highly in demand that they can get away with charging £400 for a pack. Spanish artist Angelica Dass has started an ongoing photo series that looks closely for subjects whose skin tone reflects a specific Pantone colour. The Humanae project takes a 11×11 pixel sample from the subject’s face and fills in the background with the colour and the correct alphanumerical code below just like a real Pantone swatch. This series is real intriguing and quite possibly never-ending with the billion+ faces in the world to capture. Imagine being able to buy a Pantone swatch of skin colours in the future and picking your kid’s colour? Ugh, it wouldn’t surprise me if that happened. Imagery on the reverse.
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