You’ve probably seen my feature already, if you have and you’re not yet convinced by it then the videos on the reverse should do the trick. ONA‘s vision is to offer style-conscious photographers bags that are rich in detail, functionality and character, and that provide quality protection to our overly expensive camera gear. I’ll run out of superlatives trying to describe how great the bag is, just read my feature and click play on the videos after the cut.

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They’ve teamed up with film maker Andrew Shepherd to produce and direct the nicely put together shorts featuring a couple of NYC-based photographers. What do you think if Y&Y started doing video reviews like these?