In the past few weeks, Nike must have unveiled around 4-5 new products, a collaboration with Xbox 360 and now they’ve only gone and teamed up with O2 to create unique new digital sports club: Priority Sports. Delivered via yet another iPhone app, which will provide access to exclusive products, services and experiences driven by the Swoosh and its athlete ambassadors – exclusively for O2 customers. Again, it’s all about inspiring people to be more active by bringing them closer to their sporting passion through the app. More on the reverse.

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Most of you probably already know about Priority Club through their connections with music, so handy when you want to get pre-sale tickets to your favourite artist’s gigs. Nike have teamed up with O2 to utilise the platform and spread a bit of fitness inspiration.

Hmm, I’m a sceptic, doesn’t really do anything for me. I like to train solo dolo, Paula Radcliffe and co don’t really inspire me if I’m honest. That’s my opinion anyway, I know some folks will jump at the opportunity.

Shade but no shade, I wanted to buy her KFC yesterday – looking all skinny and ting.

Here’s what the collaboration will provide you with:

Digital experiences:

• Free and exclusive access to the new Nike+ Running app for Android which allows athletes to stay motivated and track, measure, compare and share their runs

Physical experiences:

• Access to Nike events
• Exclusive weekly Nike+ Run Clubs & Nike Training Clubs for Priority Sports members
• Virtual training programs
• 1,000 tickets to the Nike+ Fuelfest at Battersea Power Station – a unique experience combining sport, innovation, music and culture
• Products & offers:
• Exclusive and advance Nike product releases
• Free shipping on all orders over £50