I said last week that I’d give it a break from posting Nike content as the brand has gotten so major coverage on the website as of late, don’t want to make readers feel as if we’re sponsored by the swoosh. We’re not, we just adore their brand direction and creativity. After two weeks of non-stop events in London, the brand have just unleashed their next set of virals as part of their inspirational campaign – FIND YOUR GREATNESS. They’ve teamed up gold medal winning Team GB athletes – Paula Radcliffe and Mark Cavendish. Great shorts that dig deep into the athlete’s past and reveals what obstacles they had to get over to get to where they are today. More after the cut.

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Mark’s short is all about not letting what others have to say get to you. It only made him more determined to succeed. The art direction is exceptional, the little cuts of different parts of the body – Dragon Ball Z like muscle expanding at one point! Best 100mm macro shots I’ve seen in a while.

And here’s Paula’s one: