6am. I’m on holiday, everyone’s still asleep – God knows why I’m up, stupid ass body clock telling me to get up and do something productive before I hit the beach. I’ve been keeping an eye on my inbox and this just came through at the right time, you already know how much I love my inspirational short films. Nike have just dropped their new campaign for the Olympic period which features a powerful message to inspire anyone who wants to achieve their own moment of greatness in sport/life. The film features everyday athletes from all parts of the globe training, playing, competing, all linked by different locations called London. Wonder why that is…subliminals. Watched the short on the reverse, narrated by Bane/Tom Hardy!
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Somehow we’ve come to believe that greatness is only for the chosen few, for the superstars. The truth is, greatness is for us all. This is not about lowering expectations; it’s about raising them for every last one of us. Greatness is not in one special place, and it’s not in one special person. Greatness is wherever somebody is trying to find it. Find your greatness.