But when did Louis Vuitton become so “cool”? Shot in Manhattan, I really appreciate the simplicity of photography and styling; it’s added an heir of freshness to the branding I think (also somehow reminiscent of Dark Knight)- I’m used to seeing studio shoots from Louis Vuitton so this is a great move. The lookbook features stand-out pieces from their outerwear line- from peacoats to bomber jackets to windbreakers- LV put their own spin on each style. Check out the rest of the images after the break for style inspiration.

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