The Blog Daily inspiration

A Conversation With Folaju

We sat down for a coffee with the London-based photographer. There’s even a 2 Chainz reference.

F*cknFilthy – FF2012/01 Lookbook

posted by on 18/07/2012

Now usually I don’t do this but this streetwear brand’s lookbook and collection was just too good not to post. Actually came across the lookbook via a Facebook photograph, a friend of mine liked the image so it popped up on my feed – little did I know the creator of the brand is also a pretty talented photographer – click here. FucknFilthy is the brainchild of Irish born, now Manchester based Joshua Gordon, who come up with the brand’s concept as well as carefully crafting the magazine-esque lookbook imagery. It’s so well put together -  everything works right, from the typographical choices to the composition, styling and print tee designs – it just flows.. All really consistent and strong. He’s definitely carried out his vision, must be amazing to see the fruits of your labour. More on the reverse.

follow YIN on twitter

FucknFilthy – Website | Facebook

The collection include a range of tees which are printed on 100% cotton t-shirts with bold graphics on the front and back from Joshua and his friends. The rest of the collection is made up of tanks, speckled woollen ball caps and beanies. You’ll be able to purchase the collection from 12pm today on the new website – click here.