Are you a ‘Super Spy’, ‘Country Rebel’ or perhaps you consider yourself a ‘Bank Robber’…. These were the questions we faced last week when we were invited by the super folk at Superdry to a viewing of their new collaboration with Timothy Everest. More on the reverse.

Strolling down Regent Street as one does, enroute to the Superdry Regent Street store. I barely had a chance to pull out my camera when Jamie Oliver stopped at the red lights in a Superdry Morgan three-wheel racer.

The naked chef cruising outside in a ‘tricar’…I was anxious to get inside. The third floor had been completely transformed with the clothes surrounding the perimeter and at the epicentre, models sporting variations of the four key looks - The Super Spy, The Bank Robber, The San Franciscan and The Country Rebel

I never pictured myself sipping champagne with a straw *Kanye Shrug*.

The Sebiro collection (which will available excludisvely at Regent Street flagship) store is a real lesson in how to wear smart-casual. The combination of distressed denim/polo paired up with a tweed blazer and wingtip brogues or the two-piece suit dressed down with a printed tee and plimsolls. Kudos to the stylist(s)

Check out my favourite cuts from the collection.

An interesting collaboration between the high-street favourite Superdry and tailoring specialist Timothy Everest…a bold collision from two ends of the British fashion spectrum.

 

No animals were harmed in the making of this post but I still have a bone to pick with Superdry about misleading brand name. The contents of the goodie bag failed to keep me dry during the unexpected rain