Any Basketball fans around? I go through periods where I watch the sport then go months on end without watching. I guess it’s down to my messed up sleeping patterns that I’m able to watch the games at stupid o’clock. If you’ve been paying attention to Nike for the past fortnight, they’ve been unveiling a plethora of new products and revolutionary technological devices/concepts. Which all ties in with their pre-Olympic campaign and to further this, the mega brand will be bringing the World Basketball Festival to the heart of Brixton. It’ll be a day celebration of the game and culture of basketball featuring a packed schedule of events for the local community to take part in and experience. More on the reverse.
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I’m guessing there will be a whole bunch of Nike sponsored ballers showcasing their skills – imagine, LeBron in Brixton. Swoosh knows. Olympics around the corner so you never know what they have up their sleeves.
The evening segment of the celebration will take place at O2 Academy Brixton with a fusion of music and basketball, appearances from a few global athletes and Big Boi of Outkast.
Event Date: Saturday 30th June
Windrush Square: 8am – 6pm, Athlete Clinics & Free Festival Activities
O2 Academy Brixton: 6.30pm – 10pm Ticketed event 14+ year olds only
Tickets: £5 general release now available – all proceeds go to the Luol Deng Basketball Foundation