I survived… against the odds I made it through the a hectic caffeine fuelled weekend dividing my energy between London Collections & Lovebox. The Hospital Club played HQ to the UK’s best menswear designers as they showcased for the London Collections. Bumping into Tinie (literally), Ned the horse & Street Style after the cut.
“This is a fabulous initiative, and one that will undoubtedly draw even more attention towards London this year. Whether you’re involved in sport, fashion, media, retail, entertainment or tech, or indeed any industry, London is the place to be in 2012.”
Dylan Jones, Editor GQ & Chair of the Fashion 2012 Menswear Committee
Perfectly stated by Mr. Jones, all eyes were on the capital last Friday for the 1st London Collections: Men. I was intrigued to see how things would size up to the infamous happenings at Somerset House and decided to pay the Hospital Club a visit.
Located in the heart of Convent Gardens, the 7 floor creative hub was buzzing with events, presentations and designer galleries. The Press Room was less hectic than the ‘War-Room‘ in Somerset House however I decided to seek sanctuary in the screening room catching up with the live feeds and the BFC’s Fash/On Films (complete with popcorn and cinema style seating). The rooftop terrace, tempting Martini lounge and GAMES ROOM were also sources of distraction but as they say… no rest for the wicked. I managed to snap some street style before my battery died, leaving me with enough to charge up before heading out to the Superdry + Timothy Everest Show.
On the 3rd floor, P&G had set up a the #PGGroomRoom. The aftermath of Lovebox left me in eternal debt to the masseuses and I couldn’t complain about the goodies [Minus the hairgel lol]. I decided to make up for my lack of images on Sunday by heading down to the Designer’s showroom in HC before trekking back over to Lovebox.
Ned The Horse
Enroute to the Press Room to upload the images and I bumped into no other than the Patrick Okogwu more commonly known as Tinie Tempah. This is the second time I have had the pleasure of catching up with Tinie and Dumi Oburota (Disturbing London, Managing Director), they filled me in on the success of their event, Olu hinted at the Film Industry being the next target for the Disturbing London franchise.