Imagery is everything! Lighting, set, theme and composition are hugely important to any lookbook. This latest lookbook from Balmain Homme is a perfect example. Approximately six months ago they release images of their upcoming 2012 Autumn/Winter Collection (see here), I chose not to post it because I didn’t like what I saw. Six months later I am now posting this lookbook showcasing the same pieces from that 2012 Autumn/Winter collection yet this time I have a whole new perception. Maybe I’m more enamoured with the imagery than the garment but somehow I don’t think this is true. This lookbook just does a better job of highlight the clothes. Peep the latest lookbook after the cut.

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