1863 born American Shoe Company ‘The Frye Company’ is the oldest is of its kind; recently they released a video ad that I think is worth watching firstly if you love film and obviously if you have a thing for leather goods. The 1 minute clip (give or take) speaks volumes of the company’s heritage, the intricate process involved in creating a single shoe and its journey to the shelves. A simple concept that really encompasses their patriotism in terms of the company’s heritage and traditional American style- it’s so well shot and edited, in that 1 minute alone you take away quite a bit about the company. Watch the video after the break.
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