How can a video blow me away like this? The attention to detail is immaculate, from the script to the transitions between slides and logotypes. The video is a celebration of renowned design consultancy Pentagram‘s 40th birthday. I ended up pausing it every 4-5 seconds the first time to take in all the different typographic combinations and sleek layouts, it’s flawless. I think I want to work in branding and design at some point in my career – there minimalist aesthetic is similar to my own! I digressed, the video is all about a boy born on the day Pentagram opened and how his life has been tracked (and kerned) by forty years of Pentagram design. What a brilliant way of showcasing 40 years worth of work, I’m in awe. Hop on after the cut to watch.

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…..too good. Happy birthday Pentagram. Thank you for the filling my brains with creative juice, no need for coffee tonight.