H&M Autumn/Winter 2012 Preview
posted by Yin on 18/05/2012
You’ve already seen the impressive men’s & women’s AW lookbooks courtesy of DJB – well I was blown away too but not 100% convinced as the brand’s quality isn’t always the best. Yesterday I had the opportunity to have a closer inspection of the new menswear looks from Hennes at their Central London Showroom and it’s fair to say I have been won over. My initial thoughts of the collection is that they’ve upped their game to catch up with Topman in the tailoring department. It’s a bold and understandable move, it’s all about tailoring after all. The sharp-suited 60′s silhouette is the central focus of the collection; you know the slim lapels, slightly cropped trousers (I don’t do none of the crazy roll up business), sharp fit that is perfect for layering. More on the reverse.
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The best thing about a suit is the layering options and this winter it looks like Steve Jobs’ favourite piece is back in fashion. The polo neck sweater. Yes I know, I don’t like the thought of it either but I’m pretty sure I’ll give into it sooner rather than later. Weak.
Surprisingly they’ve used real leather. I need the dark brown belt.
Tweed adds texture. One of H&M’s key pieces.
Reminds you of their Marni collection, no? and BIGGER PICTURES. Embrace and get used to it.
Got to give props to the design team. The shoes are fine.
Clearly inspired by Mark McNairy though! However I’m not complaining since his shoes are extortionate.
If I can cop this for less than a quarter of the price…
Need this jumper.
Love textures.
Actual suede and leather pants. I don’t think I could pull this off without looking suspect, though I can picture a look with a loose fit jumper. I’ll leave it for Kanye.
Nice detail.
Excuse my photography. Lazy lunch-time photography on a near empty stomach.
Definitely my favourite piece from the collection. It’s just a damn shame my photography doesn’t do it justice, check out the lookbook.





























