Who remembers C&A? I was never a fan but the brand have switched it up with their new
collection usage of interactive social media with its Fashion Like program. I’ve never seen a brand utilise Facebook likes in a real world environment in such a way, very innovative. Folks who shop at C&A can now view and like clothing items via the retailers Facebook page (I can’t actually find it on there, might be country specific). The Facebook likes are then displayed in real time via the hangers on the actual items of clothing in store. Incredible! this is just the beginning of merging the online with the offline world. More on the reverse.
I can guarantee you this is something we can expect more of in the near future. Traditional Facebook apps are fast becoming the norm so brands and agencies are looking for new initiatives and disruptive methods to make an impact. Creative uses of data collected online in a real world atmosphere is just the beginning of something special. Who knows what we’ll have next? Liking Facebook page competitions in a bar/pub to decrease the price of alcohol – probably illegal but my God, imagine that! would be a hit. Watch the video below.
I can’t wait to work on something like this. *grins*