All this drama you’re about to watch is the result of a well-executed campaign in support of a new channel in Belgium, TNT. The ad supposedly takes place in the middle of a ‘little town in Belgium, in a little square where nothing ever happens’- a big red button clearly labelled ‘push to add drama’ is placed in the square awaiting an inquisitive passerby to press it. When someone finally pushes the button, all hell breaks loose as an ambulance unit dropping a man on a stretcher leads to a bicycle accident which then leads to a full on brawl and then some! It’s just brilliant, a really amusing ad/pr stunt that if done in London probably would have lead to all sorts of problems. It only launched last week and has already achieved an impressive 23million hits on youtube and it’s now the 2nd most shared ad ever; watch it after the break.

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Would you push the button?