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Your Story | A Chat with DJ Cuppy

A couple of weeks a go I had the pleasure of meeting Florence Otedola AKA DJ Cuppy. I met with her and her manager Liz for breakfast at the Serpentine Sackler on what was supposed to be a sunny Saturday morning… but then the sun disappeared and we were subjected to the London’s usual grey […]

Percival Spring/Summer 2012 Fashion Film

posted by on 26/04/2012

I feel this brand still slips under many people’s radars with only 300 likes on Facebook. Have you heard of them? My colleague at work first put me onto them last year, Percival is one of a few brands that is designed and manufactured in a glorious. The prices are a bit steep but that’s understandable, production costs in London must be crazy. The quality of the clothing and design definitely warrants the prices. The SS12 fashion film features several models bowling in the new trousers, shirting, outerwear and jersey in the new Percival range. Just a teaser collection of what the brand have cooking up for the fall season.

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Percival Clothing – Website | Facebook | Vimeo

See the film starts off beautiful, tonnes of cutaways and bokehs at the start of the video but I feel the video is a little too long, lost interest about halfway through. The sound is my favourite part, it’s just so perfectly in-sync with visuals.