AH this is my DREAM holiday/job right here. Getting a big ass cheque from a MNC to travel the world and create footage. Film maker Max Joseph was commissioned by the Swoosh folks to create a commercial and do just that for the Nike FuelBand launch featuring their new campaign slogan ‘Make It Count‘. This was the film maker’s third commission from the brand so he thought to himself, if he could do anything in the world to make it count – what would it be? Him and Neistat chose to use Nike’s cash to travel 34,000 miles, visiting 16 cities in 13 countries across 3 continents in the space of 10 DAYS. The result is the film after the cut, pretty damn inspiring if I say so. I know being a skeptic, I can’t help but think this was the original advert plan but hey, who cares? I don’t care where the inspiration comes from, the end result is dope and that is all.
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Neistat says they shot enough footage for 10 feature films. He also uploaded an album of still shots to Facebook.
An interesting comment from YouTube:
How come so many people don’t realize that this video/trip is amount seizing an opportunity and taking chances. It is not about efficiently saving money while traveling or helping to save the world. If you had the chance to do a rushed 10 day trip around the world for FREE, or not do it at all, you would choose to do nothing?? Of course you could do it cheaper, of course you could spend more time in each place, but it was a risk, and spontaneous and that is what “Make it Count” means. Carpe Diem