I’ve had the most wonderful 4 months working on Future Stylist, I’ve always been about ‘influencer’ marketing and engagement but this project isn’t about throwing product and a press release at a tastemaker. It gives them an opportunity to get their name out there in the fashion world, a platform to shine by doing something they love. So 16 handpicked stylists have battled it out for the final and now we’re down to the final two – Kani from Australia and Jana from Germany. More on the reverse.
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For the final round, ASOS brought over the two stylists for a week of fashion-related challenges at ASOS HQ. Seeing as I was the point of contact on the agency side, it meant I had to be there. Best part of that? Spending time at ASOS HQ playing photographer yo! as well as being out of the office for a few hours. Worst part of that? Nothing. So the girls were asked to style looks using certain collections, style a model and much much more. I’ll be posting my behind-the-scenes imagery later on in the week, after they debut through ASOS channels.
Have a gander at the result of the first challenge below and if you want to see more imagery of their look – click here. We’ll be revealing another challenge later today on the ASOS Facebook page.
And get acquainted with the on-site HUB for both the stylists. Videos below of what they got up to!