What do you do when Nike invite you to iD your own pair of Free run 3.0 for your Birthday? You run as fast as your Lunarswifts will carry you! I had heard a lot about the Nike Boxpark space in Shoreditch but had yet to experience it for myself. Being allowed in the iD department before it was open to the public allowed me to really soak up just how innovative the space was. The Boxpark concept is special as the stores are housed in actual shipping containers!
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With the first in-store interactive screen in Europe, and stylish books by designers and graffiti artists, Nike continue to offer you an entire experience. The white and orange interior was the perfect backdrop to the matching iD iMacs.
I was introduced to iD specialist Matt who talked me through the Free run 3.0 trainers. He first asked me to try one on, as the Free fit is far snugger than any other trainer I’ve ever encountered being that it is an introduction into barefoot running. Therefore it is advised that when you begin, you should use them for very short runs, so your foot muscles can be strengthened.
Once we got the fitting out of the way, we were able to move onto the fun part; the designing. The iD allows you to totally control the visuals of your chosen trainer. I was able to accent the midsole so that it complimented my two pairs of laces. I was also given swatches, so I could see what the color would look like in person. Anyone who has dabbled with online shopping has come across that item which looks nothing like what was advertised, so that was a nice touch.
To finish off, I was able to put words (with up to six characters) on the tongues of my kicks, just to remind people, who I be! I decided to go with my Dad’s name, as it’s the memory of him, which has kept me running so long. Once all was wrapped up, I was given a very boujis looking sleeve containing a credit card size print out of my creation, which I called Watermelon, given the pink and green color way.
I was told that my iD’s would take 4-6 weeks to arrive and after that I would be the only person in the world to own them! I commend Nike for providing such a premium service. Very few people know that for £30 extra, you can create your own personal version of dopeness. Needless to say with such highlight on being ‘original’ within LDN, I’ll say that it would be money very well spent.