Just before I met up with the family on Saturday, I headed down to Nike‘s 1948 space to check out the launch of the revolutionary FlyKnit trainer collection. The space itself was dope, it’s Nike! come on now – visually always on point. I’m not one for trainers, especially the technical kind so I didn’t really know why these were so special until I picked them up; unbelievably light – probably as light as your iPhone. Still, what makes them so revolutionary? The Nike FlyKnit is precisely engineered using yarns and fabric variations by one machine. No stitching involved. They’re manufactured by one machine using a single ball of string, takes around a hour for each trainer. More on the reverse.
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There are just three shoes in the HTM Flyknit collection: HTM Racer, HTM Trainer+ Grey, and the HTM Trainer+ Black. The HTM racer launched on Saturday at 12pm, best believe there was a guy camping outside since Midday Friday. I really hope he can run as fast as Bolt with them. The HTM+ Trainer Grey and Black will drop next month. The whole collection should be available worldwide in the Summer so don’t worry if you miss out!
HTM signifies the on-going collaboration between style leader Hiroshi Fujiwara, Nike design legend Tinker Hatfield and Nike Inc. CEO and designer Mark Parker. Since 2002, the three have worked together to amplify new innovations, reinterpret existing designs and explore concepts that take the brand to new places.
Another reason for heading down was to catch the RDC clique – few of my friends and Y&Y writer Candice is part of the movement. Just following these guys has led to me to start ‘running’ – seeing them auto tweet from the Nike+ app ‘just completed a XX mile run…’ made me feel like a lazy ass. Their lives are just as hectic as mine and yet they manage to fit running and keeping fit into their schedules.
What’s stopping me from doing the same? Laziness. If they can do it, then so can I! I’ve ran twice this week, one up from last. Extended feature on the Run Dem Crew coming soon!