A few years ago if you told me about Wrangler‘s lookbook coming out, I wouldn’t have the care in the world. In the past 2 years, the brand’s identity has changed – new creative director perhaps? Whoever it is, his/her work has been glorious. Each and every season has had good campaigns with memorable imagery – red, stunt and we are animals. This time round, it’s much more toned down and not your cliché lifestyle shoot with the folks walking in the countryside but with a twist. The lookbook is impeccable, natural lighting shot imagery filled with a range of action shots to highlight the comfort of the clothing. The clothing? BLEH – it doesn’t excite me, not the menswear anyway. The womenswear jackets are nicely constructed whereas the same can’t be said for most of the men’s jackets, the fit is a bit odd. I’m no Denimologist (making up words) so you’ll have to judge the quality of the selvedge. There is nothing really ‘edgy’ about the clothing. Hop on after the cut to peep it all.
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Really do like the art direction and styling, very nicely put together.