Some Friday reading for y’all who commute to work like me. Collaboration, collaboration, collaboration – that’s all you see and hear nowadays between brands, bloggers, celebrities but how many of them are actually successful? Adidas x David Beckham, Jordan and Nike, Uniqlo and Jil Sander to name a few. Jeff Staple who is a man of many talents; product and apparel designer, entrepreneur, blogger, visionary and probably more. He speaks on the background of collaboration and more importantly explains when it is a collaboration isn’t actually one. He also gives us insight into his work with Nike, what the different types of collabs are and what makes a successful one. Read the full article from Antenna magazine after the cut, trust me it’s worth reading.
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