So last night, a few of us ventured down to Nike‘s Make It Count exhibition launch in Shoreditch. As you’ve probably realised already, I’m pretty fond of this campaign. So much so that I wrote an essay of a post dissecting each of W+K‘s media channels used for the campaign. You can read it here, if I had the time; I’d have loved to dissect the sociological aspects for using such inspire and motivate methods to grab people’s attention. That would require a hell of a lot research as it’s something that I know very little about. Sigh, I’ve blabbed on. The event was a private viewing of the exhibition space with the photographer Adam Hinton showcasing the Nike athlete portraiture for the campaign. More on the reverse.
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