After reading the very insightful and inspiring Jeff Staple collaboration post yesterday, I developed a deeper perspective on how we should all be open to collaboration and sharing our ideas/talents to create greatness. It also gave me a greater respect for brands who collaborate with others to create great products. Nike have always led the way in the sports world and have always been at the helm of creating products that have benefited from unique collaborations. So I decided to feature Gyakusou fall/winter high-performance running collection which is a collaboration between Nike and Japanese Undercover founder Jun Takahashi. Check out the collection after the jump
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For all of you who have made New years resolutions to get fitter and do more running, I would encourage you to go to Niketown and invest in some Gyakusou running gear so you can get fit and sweaty but look stylish all at the same time. With the Olympics only round the corner, I have been following a rigorous training regime so I ordered some Gyakusou gear from Nike just before Christmas. The task of burning off all the jollof rice, fried rice, chicken and other Nigerian delicacies that I ate over Christmas was a daunting one, but I put on my Gyakusou gear and felt ready to run. Sounds cheesy but it is true. It makes a difference when you are running in gear that is lightweight and made for high performance but most importantly makes you want to run because it makes you look and feel good.
The Gyakusou collection is rooted in a simple philosophy that is focused on fulfilling a crucial mission: To create the best running product that strikes a perfect balance between style and absolute functionality. The lightweight jackets are a great example of the collections functional, running inspired design. I particularly like the skin tight jog pants also known as ‘skins’, which allow you to run with a sense of freedom and lightness on the legs.
The collection reflects Takahashi’s mission to improve his performance as a runner in the streets and parks of Tokyo with the Gyakosou International Running Association. So the promotion video has a gritty outdoors feel to it which is based on the concept of Japanese running monks. I love it. Check it out.
Ciao for now!