The Blog Daily inspiration

Introducing NOTCH London

A celebration of clean modernist design and meticulous detail.

David Beckham Bodywear For H&M Lookbook

posted by on 05/01/2012

A few months back I brought you the news that David Beckham was to release a line of Bodywear for men sold exclusively at H&M. Well today I have a preview of what it is he has to offer. Having spent 18 months research and developing David and his in house team have come up with this 9 piece collection, consisting of boxers, vests, t-shirts and long johns, which is comfortable, function, fit and design placed as a priority. The collection is set to hit stores worldwide on February 2nd. Will you be buying?

follow DJB on twitter, add him facebook

YIN: Not to be rude but I’m jumping on this post. It’s Becks and I have to express my opinion on this. Another H&M post, I promise we’re not being paid to do this! One of my many childhood idols and still the king of metrosexuals; Becks unveils his fashion collaboration with Swedish retailer H&M. I’ll probably invest in the PJs since I need a nice pair, not for the brand. I don’t really like idea of wearing boxers that have David Beckham’s name on it, off putting for the female haha.

I like the simplicity of this shoot, black and white always works well. I’ve got a strange feeling that the ladies will be the ones purchasing pieces from this collection for their significant others.

Source