Topman joins the world of online publishing with its new digital magazine, Topman Generation. It launched yesterday and the first issue is a double edition featuring the likes of Kirstin Dunst, Ezra Miller and more. There was much hype in build up to its launch, especially with Former Dazed Digital editor in charge of content and Saatchi & Saatchi taking care of the design side of things. What’s my take on it? Bitterly disappointed. Opening up the page to see a huge ass feature on Yoko Ono (?) will probably turn away a lot of people, come on now. This design is way too busy with all the little rectangles, images and retro scanlines. I don’t know the whole browsing experience just doesn’t seem to work for me, what do you guys think? If you love fashion, film, music, sport and art then this magazine hopes to have something for you. It certainly didn’t have any of that for me. They need to take a lesson or two from Mr. Porter – perfect mix of design and functionality. What do you guys think?
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