The boot company that re-emerged onto the scene last year is now surprisingly on most footwear enthusiasts’ Christmas shopping list. The brand has quickly rised up the ranks through to clever marketing decisions such as teaming up with Vice for the relaunch and using Pharrell in its latest campaign. To continue this success, the brand are opening a store in Shoreditch’s unconventional new shopping pop-up, BoxPark which opens to the public on the 3rd. To celebrate the launch Palladium will be giving a 100 free boots in a Shoe Exchange challenge. Interested? More on the reverse.
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In order to celebrate the official consumer launch, the brand have set up a Shoe Exchange where they will be giving 100 people the chance to get their hands on a pair of boots. All the people have to do is:
• Head to the Palladium pop-up at BoxPark
• Request a map with directions to the Palladium camper van hidden away in Shoreditch
• First 100 people to find the location of the van will be asked to hand in their map (voucher) in exchange for your boots.
BOOM. Exclusive. Go go go.
What I love about this idea is the fact the call to action that enables fans to explore London’s East End which is the most creative & diverse culutral district of the city. This type of urban exploration indirectly links back to the roots of brand back in France. I’ll leave you with the latest campaign video which features Pharrell again in Tokyo but this time escorted by fellow artist, Verbal.