Topman launched their latest side venture – a trendy concept store in the heart of London’s Shoreditch district. I’ve yet to visit it myself but the vibe of the store is pretty cool with the bare brick walls and general NYC-esque vibe to it with the furnishing. The space will act as a social hub and fashion destination for those in the local community. The selection of clothing in this initimate place looks very limited but at the same time I quite like how it has been displayed. They store features edited selection of key Topman pieces, seasonal project collaborations with a handful of branded items and limited edition artwork/books. Have a gander at the rest of the imagery on the reverse.
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General store will house a selection of limited ODR books from Paris and edited collections from Casio watches, Pendleton, Norsea Industries and Percival with more collaborations and link ups to come.
You’ll be able to find the shop at 98 Commercial Street which is directly opposite Spitalfields Market.