As you all may already know, I’ve been working on the ASOS account at work. The UK retailer just launched their mind blowing interactive digital experience featuring the latest trends in a series of subcultures around the world. The videos feature dancers in London, skaters in Paris, beatboxers in Tokyo and a hell of lot more videos from bands and musicians from all across the globe.The styling is on point, it’s a nice collection of casual/smart casual clothing – jackets, beanies, chinos, backpacks and more. Everything is on trend at the moment so guys get copping before your friends do. The real interactive is on the microsite – it’s a new shopping experience. It’s easily one of their most innovative campaigns to date! Ladies and gentleman, welcome on board to the Urban Tour. Hop on after the cut to see the videos.
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