Since Swizz Beatz took over the realms of Reebok and was given the task to reintroduce and re-imagine the Reebok Classics brand he has sparked my interest in the brand to heights my interests haven’t seen. Reebok just didn’t do it for me in the past but this new wave of fresh ideas has got me really anticipating the arrival of the new Swizz Beatz related product here in the UK. As I have no idea when that might be I just have to settle for the little snippets of info or promotional gambits that are thrown into the public domain by the brand themselves. Here we in this Prequel To A Classic video we get to see the lead up to the Reebok Classic re-launch party with an interview with Swizz included. Take a look after the cut.