LOL is what first came to mind when thinking of how to start this post. However my laughing doesn’t come with negative connotations, in fact it’s quite the opposite. Lanvin have released a video campaign to support their 2011 Autumn/Winter Collections but they haven’t given us the typical take fashion brand type of video but instead showcase their clothes in a fun light. Normally when I watch these expensive/luxury fashion brand videos I often think that they take themselves way too seriously but with this it’s completely different. Steven Meisel the man behind the lens has managed to inject life and familiarity with this video (this may be due to the accompanying song). Often I feel these videos alienate your average highstreet consumer but this has great mass appeal. Have a look and tell me if you agree.