I was on my way to work and noticed this lavish structure glistening in the distance, and it happens to be a brand new hotel from ALoft an American company. It has to be said the building is gorgeous form the outside and from these shots it seems the decor is very colourful and vibrant giving the four star hotel a youthful and trendy vibe. With 252 rooms and a range of amenitites including the “XYZ Bar”, ALoft will quickly become a popular stay no doubt. More info after the break

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ALoft London Excel Website

One of the great things about this place is its unique approach to hospitality, very laid back and informal to an appropriate degree. They describe their service as a “fresh, fun and alternative stay and play” it really makes the experience a lot more enjoyable. It’s a four star hotel in the docklands so rates wont be cheap,  £90 seemed to be the cheapest rate I could find when browsing. The new Aloft at the ExCel is set to open it’s doors on 31st October 2011; photos below.