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Your Story | Raymond Mfon (Happy Chap Clothing)

We can all agree clothing has always been something that has an impact on two key things – how you look, and how you feel. But how often do we think about that second element? The fashion and trend scene in London is fast-paced and can be a chore to keep up with, especially as […]

7 Diamonds 2011 Autumn/Winter Video Lookbook

posted by on 19/08/2011

When watching the new video lookbook from 7 Diamond for their 2011 Autumn/Winter Collection you could easily make the mistake of thinking you were watching something from the 70′s. However I think that it’s the old rustic feel to the video that gives it it’s charm. Thanks to photographer Jack Coleman 7 Diamonds are able to present their new range of  wool cable knits sweaters, cardigans, selvedge denim and their famous button-down shirts in a way that can only be described as vintage. I posted their Spring/Summer lookbook a few months back, take a look if you haven’t seen it already (see here). The new collection video after the cut

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