I’ve been trying to rack my brain to think of any other time that I know of when British music and British artists enjoyed so much success not only at home but overseas as well. When I say British music I am talking predominately about British “Urban” music. It seems as though America has run out of new, fresh and innovative creative ideas and are now turning to Britain along with the rest of Europe for inspiration.
A lot of artists will say that they are happy with just earning success in their domestic territory but we all know that it is almost every non-American artists dream to take their music over to the continent and become a success.
‘Crack America’ is often a term used here on the British Isles, granted it may be a term coined by the media but everyone has become accustom to it. For many years America was seen as the central hub for good music but this is becoming less and less the general consensus as the years roll by.
While it still is high on many non-American artists gender to become a success over there, the dream of that is ever becoming easier to turn into a reality. Some artists and industry folk consider the desire to succeed in that territory is driven by finical motivations and while that may be true it is also important to note that winning the prestigious Grammy Award is the one thing that almost every artist aspires to achieve and American success means that an artist is eligible to be nominated.
A few years back Amy Winehouse scooped herself a bunch of awards for her critically acclaimed album Back To Black. Her achievement has only spurred on other UK acts to emulate her success, especially female vocalists.
Currently our very own Adele is sitting comfortably at the top of the Billboard album chart with her sophomore album 21. Jessie J’s ‘Price Tag’ is rocketing up the singles chart and has jumped from 96 to 36 in a matter of days following her performance on Saturday Night Live. Not only that but her album is also riding high in the pre-order stakes, suggesting that she too is set for major success across the Atlantic.
In the last 5 years more and more British based artists have topped either the top 100 singles or top 200 albums chart. Taio Cruz had a smash hit with his single ‘Dynamite’. Jay Sean, who may I add has never had a #1 here in the UK, had a #1 with his song ‘Down’. In 2008 Leona Lewis became the first British solo artist to top the Billboard 200 with a debut album, thus emphasising the British Invasion.
Artist like Tine Tempah are even getting a little shine overseas. His song ‘Written In The Stars’ is the theme tune for this years WWE WrestleMania a show which attracts millions of viewers worldwide. This sort of exposure is sure to help his bid to chart highly when his single and album are released.
N-Dubz have signed a major US record deal with Def Jam Records and are set to release their latest album some time in the near future. With more acts of this nature getting recoginised by US talent scouts it can only bode well for the aspiring kids of the future.
It has become clear that the gulf between the US and UK urban music industry is closing, evidence of this can be seen in the first two singles of Chipmunk’s new album. His newest single features singer/songwriter Keri Hilson and the lead single from the album featured none other than rnb prince Chris Brown. Scooping such high profile American artists on the album of a UK urban act who has quite recently found success in the mainstream is a big deal and again just shows how much American artists listen to and admire UK talent. Canadian Rapper Drake is even jumping in on the act and has stated his desire to work with both Florence Welch and Jamie XX on his upcoming album Take Care.
I for one am happy about the continued growing success of our British Artists and hope that it continues for many years to come. America is such a big powerful country and can easily overshadow most but as with anything their music creativity has hit a slump in recent years and it is the time for our homegrown talent to flourish.
With new talent emerging all the time I don’t see why our reign has to come to an end. With the right backing and promotion artists such as Daley, Maverick Sabre, Cleo Sol, Ed Sheeran and Jamie Woon could all do big things both here and abroad, lets just hope this happens.