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Introducing NOTCH London

A celebration of clean modernist design and meticulous detail.

London 2012 Coin Sculpture

posted by on 10/03/2011

Not my photograph but I did give it a lil tweaking before I uploaded it. Can you tell? Anyway UK agency Pretty Green produce this dope sign for Cadbury’s Spots v Stripes competition. It was created to commemorate the launch of the Race Season, a challenge to find the world’s fastest racer including the world’s fastest coin stacker. A little random but hey that sign is crazy dope. It took them over 31,000 coins to to put this incredible sculpture together, in fact they needed a team of highly 2D and 3D artists to complete it. What do ya’ll think of this? Peep the creation process after the cut, tis mighty impressive. Personally I hate the smell of copper coins so could never take part in such a thing.

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And here’s Alexandra Burke promoting Race Season. This ones for Yang.