This so simple yet so clever and creative. This campaign created by a team of brilliant young creatives at Sao Paulo‘s Escola Cuca Advertising School. I don’t think anyone in my advertising class has created anything like this in the past 3 years and to be honest, we haven’t had many chances to either. Essays, essay, essays and now? 16,500 words till the finish. Ya’ll should pray for me, Yang, DJB & Brady to make it through these next few months. This campaign is all about making your own story and each of the adverts has a unique spin on the Star Wars storylines. Amazingly well executed, gah I still need to play with the Lego my girlfriend bought me for Christmas. More adverts after the cut.