Facbook has become a force to be reckoned with other last couple of years and they are always trying to improve. Third party applications a popping up enabling users to interact in many different ways so it comes as no surprise that Fashion labels are now starting to use Facebook as a viable and direct method in order to connect with consumers. Longchamp has unveiled a new Facebook application which allows users to customise as share their own version of the iconic Le Pliage totebag. Once exclusively available on Longchamp’s website, Facebook users who like the Parisian brand can now create their own bags without leaving Facebook. A few more details and instructional video on the flipside
The easy, four-step process asks shoppers to chose the model and size of their Le Pliage, customize them with longer straps or short handles, and select colors to produce a one-of-a-kind creation that they can share with their friends.