We all know when Converse hooks up with the music industry, something dope will be cooked up. Just think back to the summer when they teamed up with Vampire Weekend and Kid Cudi to produce ‘All Summer‘. Well now, they’re bringing some of their genius over to this side of the pond by shining a spotlight on the incomparable British music scene. More on this dope collaboration after the cut.
On October 6th, Converse will release the first of two original musical collaborations featuring Bernard Sumner from Bad Lieutenant, New Order and Joy Division, Alexis Taylor and Joe Goddard (Hot Chip) and Hot City, followed by the release of the accompanying music video on November 2nd. The second track, featuring legendary musician Graham Coxon of Blur, Paloma Faith and Bill Rider Jones, formerly of the Coral, will be released next January. Guess what? Both these tracks will be available for FREE. The first track is now available from the Converse website right now.
Bernard Sumner, Alexis Taylor & Joe Goddard (Hot Chip) & Hot City – Didn’t Know What Love Was – Link
“Didn’t Know What Love Was” is the first of two original music collaborations being released by Converse this year. In January, Converse will continue its commitment as a catalyst for freedom of expression by releasing a second original track. This single will feature legendary artist Graham Coxon, Paloma Faith and Bill Rider Jones formerly of the Coral, therefore bringing a fusion of genres to highlight the broad spectrum of talent and diversity within the independent UK music scene.
“Being able to work alongside Bernard, whose music has been a huge influence on us since we were young, and Hot City, who are creating some of the groundbreaking music of today, was an amazing experience,” said Alexis of Hot Chip. “As soon as we entered the studio, we connected immediately and began weaving together various influences and genres.”
Hold tight for the music videos and more from this new campaign from the iconic sneaker brand. Props to Nate for the heads up!